Telarus Networks Seo Strategy – A Case Study

Telarus Networks, Inc. organized in May 2002 in Huntington Beach, California based on SEO core skills. Its founders, Adam Edwards and Patrick Oborn started as a home-based business, focused on internet T1 service. Leveraging Patrick”s SEO expertise, Telarus, has grown to become the Top Master Agency in the industry; selected by the Telecommunications Association in 2008 and 2009. We highlight in this article, Telarus Inc. as a case study to demonstrate the effectiveness of core SEO skills in business success.

I have worked first-hand with Telarus, which powers my own Internet telecommunications services brokerage, since 2003 and had previously known Patrick since 1999 through the Cognigen Networks Agency. Patrick, as Cognigen webmaster, had learned skills in developing replicated agent websites and mastered search engine optimization as a apprentice of Cognigen”s top agent, Joe Kennedy.

Cognigen Networks was well known as a long-distance carrier shopping system and Patrick developed many websites able to attract customers through his internet marketing expertise. Patrick”s SEO skills were obvious from his earlier Cognigen days. He shared much of his knowledge with Cognigen agents in training sessions. Those that listened and followed his instruction literally began to dominate the search engines for mostly residential telecommunications-related services such as calling cards, long distance, cellular plans, etc.

As the demand for Cognigen”s core long distance products waned, Patrick made a decision to change his focus to commercial telecommunications services, initially focusing on T1 and DS3. This is where the Telarus story begins.

By using his existing skills and his residual earnings streams from Cognigen, Patrick and Adam have expanded their business model to expand well beyond using just internet marketing as a basis for their internet T1 service business. How has this been accomplished?

By envisioning a sales process divided into 1) Marketing and 2) Follow-up/Consulting, Telarus produced, now patented, “Geoquote” software that allowed this process to become reality. Telarus created a system which began to produce hundred of new T1 service internet prospects online each day through a association of agent-replicated and hand-crafted web properties. Lead Generators, by using as bait, the world”s first and only real-time T1 quote tool, appeal to Internet “searchers” using Google, Yahoo and Bing. Once the bait is taken, e.g., a real time estimate is delivered to an online “shopper,” highly-trained telecommunications sales agents receive the lead and contact prospects to consult with decision maker to close the deal. Having seen the pricing, under-qualified prospects will self-eliminate themselves from follow-up after learning that a T1 line is $350 “” $1000/month, a service price many businesses and individuals can”t afford to pay. This saves innumerable hours to boost productivity and allows T1 service sales agents to focus their time on customers who are actually ready to purchase service.

After three years of operations in California, Telarus moved to Draper, Utah in 2004. Once here, many new employees were hired to help maintain the intricate technology that powers GeoQuote and the agent back offices, as well as agent sales support personnel that assist sales agents/brokers in their day to day sales activities. With these new employees, Telarus has been able to recruit many top Master Agents, individual consultants, network integrators, and value-added resellers (VARs) into the “family”. In 2006 Telarus agents produced over $1,600,000 in new carrier contracts. Internet marketing and core SEO skills remain central to this highly successful telecommunications venture.

The Lady And The Unicorn Tapestries

The Lady and the Unicorn tapestries are among the most beautiful and captivating masterpieces of Medieval times. And almost as captivating as the tapestries themselves is their wonderfully chequered history.

These works of art were undiscovered until 1844 when they were found by French dramatist and historian Proper Merimee in Boussac Castle. The novelist Georges Sands brought them to public attention in her novels . Badly damaged by damp, they were bought by the Cluny Museum in Paris in 1853 and restored. They are now displayed in their own circular room at the museum.

The designer and weavers of the Lady and the Unicorn series are unknown but experts estimate they were woven in the late 15th century. It is thought that the series were commissioned by the Le Viste family, of which the head was Jean Le Viste, a nobleman in the court of King Charles VII, as the coat of arms on the standards, including the lion and the unicorn, represented the family.

The decorative floral background of each tapestry is the same. The Mille Fleurs pattern, meaning the thousand flowers” is a style most associated with the Bruges and Brussels areas of Flanders in Belgium so it is widely thought that the tapestries were made there.

The beautifully woven tapestries use the L’halluin weaving techniques with bold colors and intricate detailing. Each tapestry features the same subjects, a beautiful lady and a mythical creature, a unicorn. A lion also appears in each scene. However the theme for each is slightly different. The inclusion of other animals a rabbit, birds, a monkey adds to the world of fantasy and complement the enigmatic images.

The six tapestries are said to represent the five senses taste, hearing, sight, smell and touch with the sixth often interpreted as love”.

In the sight tapestry a woman is seen holding a mirror, the ubiquitous unicorn reflected in its glass. The tapestry representing hearing sees the woman playing a musical instrument, the lion and the unicorn standing at either side framing the scene. In the third tapestry the lady is seen taking a piece of candy as a celebration of taste. The lion and the unicorn once again feature, lying on their back. Representing touch, in the fourth tapestry the lady holds the unicorn’s horn as the lion looks on. In the fifth tapestry we see the lady making a wreath of fresh flowers. The lion and unicorn once again frame the scene whilst a monkey smells one of the flowers demonstrating the theme.

Adorned by the words A Mon Seul Desir” meaning to my soul desire”, the sixth tapestry in the series is larger than the rest and differs in theme. The tapestry depicts a lady holding a necklace whilst her maidservant holds an open chest. A tent in the image is said to represent the lady’s soul desire, which she is about to enter.

Some interpretations see the tapestries as representing virginity, based on an ancient myth that only a pure virgin could tame the unicorn. Others interpretation sees the lady putting the necklace into the chest as a denial of the passions aroused in the other tapestries. Yet another version sees this tapestry as representing a sixth sense of understanding or empathy. The latter explanation is taken from the sermons of Jean Gerson, a lecturer at the University of Paris around 1420.

The mystery surrounding the story of the tapestry has inspired works of literature. Best selling author of Tracy Chevalier, inspired by the layers of symbolic meanings in the series, decided the tapestries would make an ideal subject for a novel. Centering on a young artist man torn between Love and Duty, the story has all the passion and uncertainty of the images themselves. Her colorful and enchanting interpretation of how the tapestries came to be created did justice to the rich, vibrant tapestries.

The original Lady and the Unicorn tapestries are currently displayed in Paris’s Musee National du Moyen-Age Thermes de Cluny but reproductions are still being bought today to compliment home dcor. The tapestries, rich in both beauty and history, make unique and creative wall hangings adding a touch of character to every home.